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Modern healthcare is a pain.
We’re here to treat it.

Healthcare is expensive, confusing and incredibly inconvenient. And we’re going to change that. We’re a group of industry veterans that want to put the “care” back in “healthcare.” That means we’re putting the patient first—offering high quality MRI scans and expert results at an accessible price, all while keeping our patients comfortable. With Smart Choice MRI, we’re not just reinventing healthcare, we’re redefining it.

Innovative

Founded in 2006, we are the first MRI Center in the country built around offering high quality, low cost MRI scans to the public.

High Quality

Smart Choice MRI brings together leading GE MRI technology for a fair and transparent rate.

Experienced

Our board-certified radiologists at the Cleveland Clinic provide our patients the most accurate diagnosis possible.

Affordable

With a cost of $600 or less for each scan and flexible payment options, we make getting an MRI accessible to everyone.

Our Partners

Providing quality care at an accessible cost wouldn’t be possible without our partners, GE and the Cleveland Clinic. GE provides transformational medical technologies and services that are shaping a new age of patient care. We proudly use advanced GE Magnetic Resonance Imaging technology to generate the highest quality scans possible. Those scans are then interpreted by radiologists from the Cleveland Clinic, a nonprofit, multispecialty academic medical center and one of the most respected hospitals in the country.

GE & Cleveland Clinic Logos

We’re making a difference. And making headlines.

Our board is made up of innovative industry leaders that help guide
Smart Choice MRI to continue to deliver on the best interest of the patient.

Rick Anderson

Chairman and Chief Executive Officer

A strong advocate of value-based medicine and improving patient care and choice, Rick has 23 years of experience in consumer-focused healthcare solutions.

Prior to joining Smart Choice MRI in 2014, Rick served as senior vice president of the social engagement platform Sharecare. Since its founding in 2009 by Dr. Mehmet Oz, Jeff Arnold and Harpo Studios, Rick led the company’s hospital markets and provider solutions team. Prior to his tenure at Sharecare, Rick served as a startup and executive team member for several healthcare businesses, including WebMD, QDS and Endeavor Technologies.

Rick is co-founder and board member of Alithias, a healthcare business intelligence platform providing cost transparency for self-insured employers, third-party administrators and health plans.

An avid cyclist, Rick also serves on the board of directors of the Nova Cycle Sport Foundation, committed to developing junior and women cyclists through a leadership program. Rick also serves on several high-growth company boards.

He earned his BA in history from Bethel University.

Email Rick: Rick.Anderson@smartchoiceMRI.com

Roland Wikstrom

President and Chief Operating Officer

Roland has over 25 years of experience in global banking and financial services and has held a number of senior leadership positions at Citigroup, The Central Bank of Norway, ABN AMRO and The Bank of Montreal.

Most recently, Roland was the head of North American Rates Trading at Citigroup. As the former Managing Director, he was directly responsible for overseeing fixed income trading and management for U.S. Government debt, U.S. Agency Mortgage debt and all interest rate derivatives. Prior to leading Citi’s rates trading group, Roland was a Managing Director serving as Citibank’s Risk Treasurer. He was responsible for USD liquidity management, funding and fixed income portfolio management. Before Citigroup, he was a senior portfolio manager and Head of Fixed Income Trading at the Investment Management unit of The Central Bank of Norway.

Roland holds a B.A. in Political Science from DePauw University, a M.B.A. from Northwestern University’s Kellogg School of Management and is a Chartered Financial Analyst (CFA).

Cara A Miller

Chief Financial Officer

Cara has more than 30 years of business and financial experience advising entrepreneurial privately held companies. She’s successfully saved companies hundreds of thousands of dollars through her well-disciplined and sound financial management. Prior to joining Smart Choice MRI, Cara was the Chief Financial Officer for Intelligentsia Coffee & Tea, Inc. where she grew Intelligentsia’s EBITDA by a multiple of five during her tenure. She also founded her own consulting firm in Washington D.C. which managed the financial affairs for closely held companies and high net worth individuals.

Cara received a BS degree in accountancy from the University of Illinois and a JD degree from Loyola University School of Law where she graduated Cum Laude.

Email Cara: Cara.Miller@smartchoiceMRI.com

Christine Herbst

Chief Clinical Officer

Christine brings more than 14 years of experience in healthcare management to the Smart Choice MRI team. She has a proven record of accomplishment in managing complex business initiatives, increasing revenue, and taking clinical operations to the next level of success through the execution of management strategies that drive growth.

Prior to joining Smart Choice MRI, Christine was Director of Operations for Fresenius Medical Care in Milwaukee. During her tenure at Fresenius she successfully integrated five separate acquisitions ranging from a small hospital program to a twelve clinic physician owned practice.

Christine started her career in healthcare as a Registered Nurse after receiving her Bachelor’s degree in Nursing from Carroll College and received her MBA from UW-Milwaukee.

Email Christine: Christine.Herbst@smartchoiceMRI.com

Mark Lupo

Chief Revenue Officer

Mark comes to Smart Choice MRI with 20 years of healthcare sales and executive leadership experience.  His career has been focused on increasing revenue, market share and profitability for rapidly growing companies.

Most recently, Mark was Chief Sales and Marketing Officer for ATI Physical Therapy.  During his tenure, ATI almost doubled in size through a combination of organic growth, new clinic openings and over twenty acquisitions.  He successfully streamlined and centralized many essential functions bringing a consistent structure and strategy to the organization’s sales and marketing teams, as well as their consumer and referral customer base.  Prior to that experience, Mark was with Direct Supply, Senior Living’s leading provider of equipment, eCommerce and service solutions.  He led the National Accounts Division, which accounted for a majority of the company’s revenue and many new product and service offerings.

He believes strongly in creating partnerships and bringing a mutually beneficial solution to each customer he or his team works with.  He has a passion for delivering excellent customer experience and developing people to their full potential.

Mark has a BS in Mathematics from the University of Wisconsin – Eau Claire.

Email Mark: Mark.Lupo@smartchoiceMRI.com

Sarah Bild

Vice President, Marketing and Brand Strategy

Sarah is an experienced marketer and brand strategist, bringing over 15 years of consumer marketing experience to the Smart Choice MRI team. She has a proven track record of building and leading large consumer brands.

Prior to joining Smart Choice MRI, she was at PepsiCo and worked across a number of categories and brands including Gatorade, Quaker Oatmeal, Propel, and Quaker Lite Snacks. Most recently she led the launch of the Gatorade Endurance brand with accountability across strategy, marketing, sales and innovation. Throughout her career, Sarah has gained expertise in driving brand vision and strategy, leading integrated cross-platform marketing communications, and innovation. Sarah also brings deep consumer empathy and a digital mind-set after spending a number of years in consumer insights as well as leading the digital practice for the Gatorade brand.

She has an M.B.A from the Kellogg School of Management and a B.S. in Business Administration from the University of Illinois.

Email Sarah: Sarah.Bild@smartchoiceMRI.com

Mike Duffek

Vice President, Real Estate & Construction

In the past 15 years, Mike has lead and managed more than $80 million worth of projects throughout the Midwest. He has helped clients meet their construction needs in the healthcare, education and commercial fields and has been a project leader on teams that have managed some of the markets most demanding projects. Mike brings with him over a decade of relationships with suppliers, subcontractors, architects, engineers and construction professionals.

In the past 10 years specifically, Mike has specialized in healthcare construction working with some of SE Wisconsin’s largest healthcare providers including: Wheaton Franciscan Healthcare, ProHealth, Aurora, Froedtert & the Medical College of Wisconsin and Quad Med. He has managed more than 250 healthcare related projects with projects often exceeding $10 million.

Mike is an active member of the Wisconsin Healthcare Engineers Association (WHEA) as well as the Plant and Facilities Management Association (PFMA). Mike received his bachelor degree from the University of Minnesota and received his MBA from Cardinal Stritch University.

Email Mike: Mike.Duffek@smartchoiceMRI.com

Rick Anderson

Chairman and Chief Executive Officer

Roland Wikstrom

President and Chief Operating Officer

Cara A Miller

Chief Financial Officer

Christine Herbst

Chief Clinical Officer

Mark Lupo

Chief Revenue Officer

Sarah Bild

Vice President, Marketing and Brand Strategy

Mike Duffek

Vice President, Real Estate & Construction

Rick Anderson

Chairman, Board of Directors

A strong advocate of value-based medicine and improving patient care and choice, Rick has 23 years of experience in consumer-focused healthcare solutions.

Prior to joining Smart Choice MRI in 2014, Rick served as senior vice president of the social engagement platform Sharecare. Since its founding in 2009 by Dr. Mehmet Oz, Jeff Arnold and Harpo Studios, Rick led the company’s hospital markets and provider solutions team. Prior to his tenure at Sharecare, Rick served as a startup and executive team member for several healthcare businesses, including WebMD, QDS and Endeavor Technologies.

Rick is co-founder and board member of Alithias, a healthcare business intelligence platform providing cost transparency for self-insured employers, third-party administrators and health plans.

An avid cyclist, Rick also serves on the board of directors of the Nova Cycle Sport Foundation, committed to developing junior and women cyclists through a leadership program. Rick also serves on several high-growth company boards.

He earned his BA in history from Bethel University.

Bill Kottmann

Board of Directors

President-Edward Health Ventures, CEO-Edward Medical Group, SVP-Edward Elmhurst Healthcare

Bill Kottmann is President of Edward Health Ventures, a wholly-owned subsidiary of Edward-Elmhurst Healthcare (EEH).  Edward Health Ventures is the entity which oversees all employed physicians, business joint ventures and ambulatory real estate for the EEH system. EEH is a three-hospital health system with over $1.2 billion in annual net revenues, nearly 8,000 employees and over 1,700 physicians, serving 2 million residents of the western suburbs of Chicago.  EEH has earned a reputation as a leader in complex medical specialties and innovative programming.

Bill has been with EEH for the past 20+ years, serving in various senior administrative positions.  During his tenure, he has been responsible for the development and growth of key program areas including: Ob/Gyn, Neonatal Intensive Care, Pediatric Intensive Care, Reproductive Endocrinology, Neurosciences, Oncology and Surgical Oncology.  He has developed numerous joint ventures with independent physicians and various healthcare organizations in the areas of: Women’s Services, Reproductive Endocrinology, Neurosciences, Ambulatory Surgery Centers and an Ambulance Services Company.  He has also spearheaded the development of the EEH ambulatory network to over 50 locations throughout the service area.  As CEO for Edward Medical Group, he has led the growth of this hospital-owned multi-specialty physician group from its beginning, to its current strength of over 250 providers.

In addition to his healthcare experience, Bill has more than ten years of experience in the banking and consulting industries.  He holds a B.A.in Environmental Science, an M.A. in Psychology and an M.B.A. in Healthcare Finance.  He is also a Fellow of the American College of Health Care Executives.  He has taught at the college level and serves on the boards of directors of several community organizations.

Roland Wikstrom

Board of Directors

Roland has over 25 years of experience in global banking and financial services and has held a number of senior leadership positions at Citigroup, The Central Bank of Norway, ABN AMRO and The Bank of Montreal.

Most recently, Roland was the head of North American Rates Trading at Citigroup. As the former Managing Director, he was directly responsible for overseeing fixed income trading and management for U.S. Government debt, U.S. Agency Mortgage debt and all interest rate derivatives. Prior to leading Citi’s rates trading group, Roland was a Managing Director serving as Citibank’s Risk Treasurer. He was responsible for USD liquidity management, funding and fixed income portfolio management. Before Citigroup, he was a senior portfolio manager and Head of Fixed Income Trading at the Investment Management unit of The Central Bank of Norway.

Roland holds a B.A. in Political Science from DePauw University, a M.B.A. from Northwestern University’s Kellogg School of Management and is a Chartered Financial Analyst (CFA).

Jeff Chester

Board of Directors

Jeff has over 20 years of Health IT experience and has leadership roles with Availity LLC, General Electric, IDX Systems Corporation and WebMD.

Currently, Jeff is the Chief Revenue Officer at Availity LLC., who is a leading Health Information Exchange provider in the US with $180M in annual revenue. In this role he is responsible for aspects Availity’s Sales, Customer Support, Marketing and Product Development. Prior to joining Availity, Jeff was a Commercial VP and General Manager for GE HCIT/IDX. Among core commercial leadership responsibilities for a $500M portfolio, Mr. Chester led the integration of GE HCIT and IDX Systems Corporation. Jeff started his healthcare career in 1993 with WebMD, where he was part of the original management team that merged WebMD with Healtheon, Envoy, and Medical Manager.

Jeff graduated from Florida State University with a Bachelor of Science in Economics.

Keith Livingston

Board of Directors

Keith has over 25 years of leadership experience in healthcare information technology and healthcare operations.

He serves as Senior Vice President for Systems of Care Support and Chief Information Officer for ThedaCare, Inc.  These responsibilities include System Imaging, System Lab, Information Technology, Business Analytics, Revenue Management, and Bio Medical Engineering. ThedaCare is a community-owned health system consisting of seven hospitals, 250+ employed physicians and allied health professionals, over 600 independent physician partners, ThedaCare at Work, Thedacare at Home and other services. ThedaCare is one of the largest employers in Northeast Wisconsin with 6800+ team members.

Keith holds a Bachelor’s degree in Business Administration.  He is a member of the Healthcare Information Management Society and College of Healthcare Information Management Executives.

Jeff Allred

Board of Directors

Jeff Allred is a partner in the Atlanta office of Nelson Mullins Riley & Scarborough LLP, concentrating in corporate strategy, governance, acquisitions, and finance.

Jeff has experience in strategic corporate development, including the interrelationship among strategic planning, corporate finance, mergers and acquisitions, and corporate organization and governance. He has led or advised businesses in a variety of industries on various matters, including public and private debt and equity financings, acquisitions, dispositions, venture investments, control contests, regulatory compliance, and corporate governance. Jeff is also an active speaker in legal, business, and educational symposiums.

Scott Lurie

Board of Directors

Scott has over 12 years of experience in Real Estate and Alternative financing.

He currently manages his portfolio of over 1400 multi-family units in Southeastern Wisconsin. In addition to real estate acquisition and management, Scott runs several other businesses associated with Alternative financing for the industry. To date, Scott has financed over $50 Million in real estate transactions.

Recently he founded a small to medium market Private Equity Fund focused on health care, manufacturing and other market sectors for companies near or at revenue. To learn more about Scott, visit www.scottjlurie.com.

Scott holds a B.A. in Finance from The George Washington University.

Rick Anderson

Chairman, Board of Directors

Bill Kottmann

Board of Directors

Roland Wikstrom

Board of Directors

Jeff Chester

Board of Directors

Keith Livingston

Board of Directors

Jeff Allred

Board of Directors

Scott Lurie

Board of Directors