|schedule your visit|844-633-3674

Modern healthcare is a pain.
We’re here to treat it.

Healthcare is expensive, confusing and incredibly inconvenient. And we’re going to change that. We’re a group of industry veterans that want to put the “care” back in “healthcare.” That means we’re putting the patient first—offering high quality MRI scans and expert results at an accessible price, all while keeping our patients comfortable. With Smart Choice MRI, we’re not just reinventing healthcare, we’re redefining it.

Innovative

Founded in 2006, we are the first MRI Center in the country built around offering high quality, low cost MRI scans to the public.

High Quality

Smart Choice MRI brings together leading GE MRI technology for a fair and transparent rate.

Experienced

Our board-certified radiologists at the Cleveland Clinic provide our patients the most accurate diagnosis possible.

Affordable

With a cost of $600 or less for each scan and flexible payment options, we make getting an MRI accessible to everyone.

Our Partners

Providing quality care at an accessible cost wouldn’t be possible without our partners, GE and the Cleveland Clinic. GE provides transformational medical technologies and services that are shaping a new age of patient care. We proudly use advanced GE Magnetic Resonance Imaging technology to generate the highest quality scans possible. Those scans are then interpreted by radiologists from the Cleveland Clinic, a nonprofit, multispecialty academic medical center and one of the most respected hospitals in the country.

GE & Cleveland Clinic Logos

We’re making a difference. And making headlines.

Our board is made up of innovative industry leaders that help guide
Smart Choice MRI to continue to deliver on the best interest of the patient.

Rick Anderson

Chief Executive Officer

Rick is a technology startup veteran of 22 years experience, with an emphasis on digital health, consumer-focused healthcare solutions and emerging technologies. He brings his experience in high growth startups to the Smart Choice MRI team—a necessary and valuable skillset as the company continues to expand its footprint.

Prior to joining Smart Choice MRI, Rick served as Senior Vice President at Sharecare since its founding in 2009, where he oversaw the company’s Hospital Markets and provider solutions team. Prior to his tenure at Sharecare, Rick served as a startup team member for companies such as WebMD, QDS and Endeavor Technologies.

Rick is also a cofounder of several healthcare startups including Alithias, a healthcare transparency tool, and serves on several high growth company boards.

Cara A Miller

Chief Financial Officer

Cara has more than 30 years of business and financial experience advising entrepreneurial privately held companies. She’s successfully saved companies hundreds of thousands of dollars through her well-disciplined and sound financial management. Prior to joining Smart Choice MRI, Cara was the Chief Financial Officer for Intelligentsia Coffee & Tea, Inc. where she grew Intelligentsia’s EBITDA by a multiple of five during her tenure. She also founded her own consulting firm in Washington D.C. which managed the financial affairs for closely held companies and high net worth individuals.

Cara received a BS degree in accountancy from the University of Illinois and a JD degree from Loyola University School of Law where she graduated Cum Laude.

Christine Herbst

Chief Operating Officer

Christine brings more than 14 years of experience in healthcare management to the Smart Choice MRI team. She has a proven record of accomplishment in managing complex business initiatives, increasing revenue, and taking clinical operations to the next level of success through the execution of management strategies that drive growth.

Prior to joining Smart Choice MRI, Christine was Director of Operations for Fresenius Medical Care in Milwaukee. During her tenure at Fresenius she successfully integrated five separate acquisitions ranging from a small hospital program to a twelve clinic physician owned practice.

Christine started her career in healthcare as a Registered Nurse after receiving her Bachelor’s degree in Nursing from Carroll College and received her MBA from UW-Milwaukee.

Mike Duffek

Vice President, Real Estate & Construction

In the past 15 years, Mike has lead and managed more than $80 million worth of projects throughout the Midwest. He has helped clients meet their construction needs in the healthcare, education and commercial fields and has been a project leader on teams that have managed some of the markets most demanding projects. Mike brings with him over a decade of relationships with suppliers, subcontractors, architects, engineers and construction professionals.

In the past 10 years specifically, Mike has specialized in healthcare construction working with some of SE Wisconsin’s largest healthcare providers including: Wheaton Franciscan Healthcare, ProHealth, Aurora, Froedtert & the Medical College of Wisconsin and Quad Med. He has managed more than 250 healthcare related projects with projects often exceeding $10 million.

Mike is an active member of the Wisconsin Healthcare Engineers Association (WHEA) as well as the Plant and Facilities Management Association (PFMA). Mike received his bachelor degree from the University of Minnesota and received his MBA from Cardinal Stritch University.

Sarah Bild

Vice President, Marketing and Brand Strategy

Sarah is an experienced marketer and brand strategist, bringing over 15 years of consumer marketing experience to the Smart Choice MRI team. She has a proven track record of building and leading large consumer brands.

Prior to joining Smart Choice MRI, she was at PepsiCo and worked across a number of categories and brands including Gatorade, Quaker Oatmeal, Propel, and Quaker Lite Snacks. Most recently she led the launch of the Gatorade Endurance brand with accountability across strategy, marketing, sales and innovation. Throughout her career, Sarah has gained expertise in driving brand vision and strategy, leading integrated cross-platform marketing communications, and innovation. Sarah also brings deep consumer empathy and a digital mind-set after spending a number of years in consumer insights as well as leading the digital practice for the Gatorade brand.

She has an M.B.A from the Kellogg School of Management and a B.S. in Business Administration from the University of Illinois.

Rick Anderson

Chief Executive Officer

Cara A Miller

Chief Financial Officer

Christine Herbst

Chief Operating Officer

Mike Duffek

Vice President, Real Estate & Construction

Sarah Bild

Vice President, Marketing and Brand Strategy

Rick Anderson

President, Board of Directors

Rick is a technology startup veteran of 22 years experience, with an emphasis on digital health, consumer-focused healthcare solutions and emerging technologies. He brings his experience in high growth startups to the Smart Choice MRI team—a necessary and valuable skillset as the company continues to expand its footprint.

Prior to joining Smart Choice MRI, Rick served as Senior Vice President at Sharecare since its founding in 2009, where he oversaw the company’s Hospital Markets and provider solutions team. Prior to his tenure at Sharecare, Rick served as a startup team member for companies such as WebMD, QDS and Endeavor Technologies.

Rick is also a cofounder of several healthcare startups including Alithias, a healthcare transparency tool, and serves on several high growth company boards.

Scott Lurie

Board of Directors

Scott, a local Milwaukee businessman, earned his B.A. in Finance from The George Washington University.  After college, he spent 2 years in the M&A industry serving as an analyst for Kaulkin Ginsberg Company before moving back to the Midwest to work for his family, heading a Division of Lurie Glass.

In August of 2004, Scott let his entrepreneurial spirit get the better of him and began investing in real estate. After purchasing a Homevestors of America franchise, Scott got involved in real estate acquisitions, financing, and property management.  His relationship with Homevestors ended in February 2009.

Scott continues to be involved in Real Estate, financing and private equity.  To date he has bought and sold over 125 houses in addition to holding a portfolio of 1400 self-managed multifamily units.

In addition to the multiple real estate acquisitions Scott has been involved in, he also specializes in Hard Money Financing with over $30 Million in deals financed to date.

Keith Livingston

Board of Directors

Keith has over 25 years of leadership experience in healthcare information technology and healthcare operations.

He serves as Senior Vice President for Systems of Care Support and Chief Information Officer for ThedaCare, Inc.  These responsibilities include System Imaging, System Lab, Information Technology, Business Analytics, Revenue Management, and Bio Medical Engineering. ThedaCare is a community-owned health system consisting of seven hospitals, 250+ employed physicians and allied health professionals, over 600 independent physician partners, ThedaCare at Work, Thedacare at Home and other services. ThedaCare is one of the largest employers in Northeast Wisconsin with 6800+ team members.

Keith holds a Bachelor’s degree in Business Administration.  He is a member of the Healthcare Information Management Society and College of Healthcare Information Management Executives.

Roland Wickstorm

Board of Directors

Roland has over 25 years of experience in global banking and financial services and has held a number of senior leadership positions at Citigroup, The Central Bank of Norway, ABN AMRO and The Bank of Montreal.

Most recently, Roland was the head of North American Rates Trading at Citigroup. As the former Managing Director, he was directly responsible for overseeing fixed income trading and management for U.S. Government debt, U.S. Agency Mortgage debt and all interest rate derivatives. Prior to leading Citi’s rates trading group, Roland was a Managing Director serving as Citibank’s Risk Treasurer. He was responsible for USD liquidity management, funding and fixed income portfolio management. Before Citigroup, he was a senior portfolio manager and Head of Fixed Income Trading at the Investment Management unit of The Central Bank of Norway.

Roland holds a B.A. in Political Science from DePauw University, a M.B.A. from Northwestern University’s Kellogg School of Management and is a Chartered Financial Analyst (CFA).

Jeff Chester

Board of Directors

Jeff has over 20 years of Health IT experience and has leadership roles with Availity LLC, General Electric, IDX Systems Corporation and WebMD.

Currently, Jeff is the Chief Revenue Officer at Availity LLC., who is a leading Health Information Exchange provider in the US with $180M in annual revenue. In this role he is responsible for aspects Availity’s Sales, Customer Support, Marketing and Product Development. Prior to joining Availity, Jeff was a Commercial VP and General Manager for GE HCIT/IDX. Among core commercial leadership responsibilities for a $500M portfolio, Mr. Chester led the integration of GE HCIT and IDX Systems Corporation. Jeff started his healthcare career in 1993 with WebMD, where he was part of the original management team that merged WebMD with Healtheon, Envoy, and Medical Manager.

Jeff graduated from Florida State University with a Bachelor of Science in Economics.

Rick Anderson

President, Board of Directors

Scott Lurie

Board of Directors

Keith Livingston

Board of Directors

Roland Wickstorm

Board of Directors

Jeff Chester

Board of Directors