Modern healthcare is a pain.
We’re here to treat it.

Healthcare is expensive, confusing and incredibly inconvenient. And we’re going to change that. We’re a group of industry veterans that want to put the “care” back in “healthcare.” That means we’re putting the patient first—offering high quality MRI scans and expert results at an accessible price, all while keeping our patients comfortable. With Smart Choice MRI, we’re not just reinventing healthcare, we’re redefining it.

See how we are changing the way healthcare is experienced

Our Partners

Providing quality care at an accessible cost wouldn’t be possible without our partners, GE and the Cleveland Clinic. GE provides transformational medical technologies and services that are shaping a new age of patient care. We proudly use advanced GE Magnetic Resonance Imaging technology to generate the highest quality scans possible. Those scans are then interpreted by radiologists from the Cleveland Clinic, a nonprofit, multispecialty academic medical center and one of the most respected hospitals in the country.

GE & Cleveland Clinic Logos

We’re making a difference. And making headlines.

Smart Choice MRI is driven by a team of medical technology entrepreneurs and business leaders with decades of experience in their fields.

Rick Anderson

Chairman and Chief Executive Officer

For more than 20 years, Rick Anderson has been at the forefront of healthcare innovation. A visionary leader who is passionate about improving healthcare delivery, Rick has been part of several of the best-known and highly successful online health-related services.

Rick currently serves as chairman and chief executive officer for Smart Choice MRI. He took on this role in 2014, identifying an opportunity to take a segment of the healthcare industry and turn it into what healthcare should be: affordable, accessible and accommodating.  At the time Rick took the helm, Smart Choice MRI offered affordable MRIs at one clinic in Milwaukee. Today, after just a few years of Rick’s stewardship, Smart Choice MRI is a growing multi-million dollar company with 15 locations across 4 markets, slated to grow into 70+ locations over the upcoming years. In just three years, the company raised 34 million in capital from large academic healthcare systems and other investors who believe in Smart Choice MRI’s progressive model. The company is driven to change the way healthcare is experienced, and ensure patients are treated as people rather than just numbers.

Before joining Smart Choice MRI, Rick was one of the original team members and served as senior vice president of the pioneering health and wellness platform Sharecare. Rick spearheaded expansion and integration efforts, forging partnerships with key health networks. He was also one of the first employees at WebMD and part of growing the business into a company worth billions of dollars. Additionally, he served as an executive team member for a number of other healthcare businesses including QDS and Endeavor Technologies. Rick is committed to helping other businesses develop and is a member of a number of boards including Ovation Hand Institute, Alithias, and Ava Wines and Spirits.

Rick earned his B.A. in history from Bethel University.

Roland Wikstrom

Chief Financial Officer

Roland has over 25 years of experience in global banking and financial services and has held a number of senior leadership positions at Citigroup, The Central Bank of Norway, ABN AMRO and The Bank of Montreal.

Most recently, Roland was the head of North American Rates Trading at Citigroup. As the former Managing Director, he was directly responsible for overseeing fixed income trading and management for U.S. Government debt, U.S. Agency Mortgage debt and all interest rate derivatives. Prior to leading Citi’s rates trading group, Roland was a Managing Director serving as Citibank’s Risk Treasurer. He was responsible for USD liquidity management, funding and fixed income portfolio management. Before Citigroup, he was a senior portfolio manager and Head of Fixed Income Trading at the Investment Management unit of The Central Bank of Norway.

Roland holds a B.A. in Political Science from DePauw University, a M.B.A. from Northwestern University’s Kellogg School of Management and is a Chartered Financial Analyst (CFA).

Email Roland: Roland.Wikstrom@smartchoicemri.com

Dana Anderson

Senior Vice President, Patient Experience & Talent

Dana brings over 18 years of experience in the commercial, residential and environmental design industry to Smart Choice MRI. Her creative, patient focused approach to clinic design goes beyond traditional space planning processes by putting the needs and desires of the patient first. Dana’s role transcends the design arena to encompass every patient touch point. What the patient sees, hears and feels relative to our brand promise is at the forefront of Dana’s focus.

Prior to joining Smart Choice MRI, Dana was founder and President of Blackberry Road Design Group, Inc., which included space planning and design services for mid to large sized commercial clientele, including healthcare organizations. Her experience providing services to residential clientele gives Dana a highly personalized understanding of how people live, interact and move in their environment.

Dana holds a B.A. in History from Bethel University.

Email Dana: Dana.Anderson@smartchoicemri.com

Sarah Bild

Senior Vice President, Marketing & Brand Strategy

Sarah is an experienced marketer and brand strategist, bringing over 15 years of consumer marketing experience to the Smart Choice MRI team. She has a proven track record of building and leading large consumer brands.

Prior to joining Smart Choice MRI, she was at PepsiCo and worked across a number of categories and brands including Gatorade, Quaker Oatmeal, Propel, and Quaker Lite Snacks. Most recently she led the launch of the Gatorade Endurance brand with accountability across strategy, marketing, sales and innovation. Throughout her career, Sarah has gained expertise in driving brand vision and strategy, leading integrated cross-platform marketing communications, and innovation. Sarah also brings deep consumer empathy and a digital mind-set after spending a number of years in consumer insights as well as leading the digital practice for the Gatorade brand.

She has an M.B.A from the Kellogg School of Management and a B.S. in Business Administration from the University of Illinois.

Email Sarah: Sarah.Bild@smartchoiceMRI.com

Corinne Atty D.O.

Chief Medical Advisor

Dr. Atty is a Senior Attending Physician at John H. Stoger Jr. Hospital and is also on staff at Presence St Mary and Elizabeth. She previously served as Chief Resident for the Diagnostic Radiology Residency Program at John H. Stoger Jr. Hospital, and currently serves on the Quality Assurance Committee.

Dr. Atty completed her residency training in Diagnostic Radiology at Chicago’s John H. Stoger Jr. Hospital of Cook County and her fellowship at Northwestern Medical Center in Neuroradiology. She received her Board Certification in Diagnostic Radiology in 2015. She is affiliated with the American Roentgen Ray Society and the American Society of Neuroradiology.

Dave Rusch

Vice President, Business Development

Dave brings a diverse array of skills in business development, sales, and sales management with Fortune 100 Companies and entrepreneurial projects.

Dave’s health care experience spans over 20 years, a majority of that time dedicated to the advancement of minimally-invasive surgical and diagnostic procedures with Ethicon Endo-Surgery, a division of Johnson & Johnson.  His expertise span from clinical to health care economics. He also founded Cardio-Start, an emergency response company designed to train non-professional first responders in CPR, as well as increase the availability of public access defibrillators.

Dave’s role as Vice President of Business Development includes responsibility for working with corporations and organizations, helping to communicate the value proposition of Smart Choice MRI to health plan members with the goal of cost containment in MRI spending.  He also supports the referring clinician base, maintaining the utmost highest quality standards in images and interpretations.

He holds a BBA Degree in Marketing from the University of Wisconsin at Whitewater.

Kathleen White

Vice President, Commercial Strategies

Kathleen brings over 25 years of experience working in sales, account management and consulting related to health and benefits strategy and operations to Smart Choice MRI.  Prior to joining the organization, Kathleen spent five years leading health and benefit consulting teams serving the mid and large markets at Aon Hewitt.  Additionally, she has over 15 years of experience working in various customer-facing roles with payors such as Blue Cross Blue Shield of Minnesota and UHC’s Optum.

Kathleen is responsible for providing strategic oversight working with the payor community throughout the United States to provide high quality, cost-saving solutions for their members and employer clients. Kathleen also provides strategic direction and operational oversight to Smart Choice MRI’s employee benefit program offerings.

Kathleen holds a B.S. degree in organizational communication, social science and addiction studies from the University of Minnesota’s Twin Cities campus and is a licensed insurance professional in the State of Minnesota.

Rick Anderson

Chairman and Chief Executive Officer

Roland Wikstrom

Chief Financial Officer

Dana Anderson

Senior Vice President, Patient Experience & Talent

Sarah Bild

Senior Vice President, Marketing & Brand Strategy

Corinne Atty D.O.

Chief Medical Advisor

Dave Rusch

Vice President, Business Development

Kathleen White

Vice President, Commercial Strategies

Rick Anderson

Chairman, Board of Directors

For more than 20 years, Rick Anderson has been at the forefront of healthcare innovation. A visionary leader who is passionate about improving healthcare delivery, Rick has been part of several of the best-known and highly successful online health-related services.

Rick currently serves as chairman and chief executive officer for Smart Choice MRI. He took on this role in 2014, identifying an opportunity to take a segment of the healthcare industry and turn it into what healthcare should be: affordable, accessible and accommodating.  At the time Rick took the helm, Smart Choice MRI offered affordable MRIs at one clinic in Milwaukee. Today, after just a few years of Rick’s stewardship, Smart Choice MRI is a growing multi-million dollar company with 15 locations across 4 markets, slated to grow into 70+ locations over the upcoming years. In just three years, the company raised 34 million in capital from large academic healthcare systems and other investors who believe in Smart Choice MRI’s progressive model. The company is driven to change the way healthcare is experienced, and ensure patients are treated as people rather than just numbers.

Before joining Smart Choice MRI, Rick was one of the original team members and served as senior vice president of the pioneering health and wellness platform Sharecare. Rick spearheaded expansion and integration efforts, forging partnerships with key health networks. He was also one of the first employees at WebMD and part of growing the business into a company worth billions of dollars. Additionally, he served as an executive team member for a number of other healthcare businesses including QDS and Endeavor Technologies. Rick is committed to helping other businesses develop and is a member of a number of boards including Ovation Hand Institute, Alithias, and Ava Wines and Spirits.

Rick earned his B.A. in history from Bethel University.

John Cannon

Board of Directors

John Cannon is an attorney with over forty years of experience in the health insurance and related sectors. Most recently, he was Executive Vice President and Chief Administrative Officer of Health Care Service Corporation.

From 2007 until 2014, Mr. Cannon was Executive Vice President, General Counsel, Chief Public Affairs Officer and Corporate Secretary of Anthem, Inc. (formerly WellPoint, Inc.) overseeing legal strategy, compliance, communications, corporate governance, litigation, public policy, government affairs and the company’s charitable foundation. In August 2012, Mr. Cannon was appointed Interim President and Chief Executive Officer of Anthem, Inc., following the departure of the company’s CEO. Mr. Cannon served in that capacity for seven months until March 2013, and is widely credited with the company’s turnaround.

He earned his J.D. degree from The Pennsylvania State University Dickinson School of Law.

Jeff Allred

Board of Directors

Jeff Allred is a partner in the Atlanta office of Nelson Mullins Riley & Scarborough LLP, concentrating in corporate strategy, governance, acquisitions, and finance.

Jeff has experience in strategic corporate development, including the interrelationship among strategic planning, corporate finance, mergers and acquisitions, and corporate organization and governance. He has led or advised businesses in a variety of industries on various matters, including public and private debt and equity financings, acquisitions, dispositions, venture investments, control contests, regulatory compliance, and corporate governance. Jeff is also an active speaker in legal, business, and educational symposiums.

Jeff Chester

Board of Directors

Jeff has over 20 years of Health IT experience and has leadership roles with Availity LLC, General Electric, IDX Systems Corporation and WebMD.

Currently, Jeff is the Chief Revenue Officer at Availity LLC., who is a leading Health Information Exchange provider in the US with $180M in annual revenue. In this role he is responsible for aspects Availity’s Sales, Customer Support, Marketing and Product Development. Prior to joining Availity, Jeff was a Commercial VP and General Manager for GE HCIT/IDX. Among core commercial leadership responsibilities for a $500M portfolio, Mr. Chester led the integration of GE HCIT and IDX Systems Corporation. Jeff started his healthcare career in 1993 with WebMD, where he was part of the original management team that merged WebMD with Healtheon, Envoy, and Medical Manager.

Jeff graduated from Florida State University with a Bachelor of Science in Economics.

Steven J. Hess

Board of Directors

Steve has been working in the Healthcare IT field for over 25 years. Steve was named the Chief Information Officer of University of Colorado Health (UCHealth) in 2012. UCHealth is a Colorado-based healthcare system that includes seven hospitals and hundreds of clinics throughout Colorado, Wyoming and Western Nebraska. Steve and his team have been focused on implementing consolidated and standardized IT systems across all of the UCHealth hospitals and clinics, including an Epic EHR and Lawson ERP solution. Steve was previously the CIO of University of Colorado Hospital from 2009 to 2012 where he oversaw the implementation of the Epic EMR and Lawson ERP solutions there. Prior to that, Steve was the CIO at Christiana Care Health System in Delaware for 5 years. In addition to the EMR and ERP background, Steve has extensive experience with Health Information Exchange, Interactive Patient Care Systems, Patient Portals, Analytics, Data Science, and Virtual Health.

Thomas Arquilla

Board of Directors

Thomas has more than 30 years of healthcare experience. Currently, he serves as the chief strategy and business development officer for ThedaCare, providing oversight and leadership related to strategy, business development, and provider partnerships.

Prior to ThedaCare, Thomas worked for Mercy Health, a non-profit Catholic healthcare ministry serving Ohio and Kentucky. Most recently he served as chief strategy officer in Toledo and led the development of several key growth initiatives including the opening of the region’s first freestanding emergency room in Perrysburg. Additionally, under Arquilla’s leadership, Mercy Health and the Toledo Clinic formed a partnership for oncology services, leading to the opening of the Mercy Health – Perrysburg Cancer Center in fall 2016.

Before joining Mercy Health, Arquilla worked at Premier Health Partners in Dayton, Ohio, a four-hospital system with an 800-bed teaching hospital and 14,000 employees where he served as Vice President of Physician Support Services.

Arquilla is a University of Dayton alumnus, having received his Bachelor of Science in criminal justice along with both an MBA and juris doctorate from the university.

Annette Kenney

Board of Directors

Annette Kenney has over 25 years of health care experience as a provider, consultant, and senior leader in healthcare organizations. She developed her early career on the East coast, first as a consultant for National Capital Systems, Inc. in Washington DC and Arthur D. Little, Inc. in Cambridge, Massachusetts. She was instrumental in establishing the first planning function at Children’s Hospital Boston, and proceeded to senior management positions overseeing strategic planning, marketing and physician strategy and recruitment at St. Anne’s Hospital in Fall River, Massachusetts and at Jordan Health System in Plymouth, Massachusetts. After moving to the Chicago area with her family in 1994, she established an independent consulting practice with a focus on strategic planning, business development and physician network development.

Currently, she is System Executive Vice President/Chief Strategy Officer for Edward-Elmhurst Health, an integrated hospital and health system in Chicago’s western suburbs. Here she is responsible for the establishment and execution of the System’s overall strategic, physician and ambulatory network development plans, as well as oversight of the organization’s marketing and government relations functions. In addition to these responsibilities she serves on the board of directors of several community and professional organizations. Annette received her B.S. in Physical Therapy from the University of Connecticut and a Masters in Public Health/Health Services Administration and Epidemiology from Yale University.

Scott Lurie

Board of Directors

Scott has over 12 years of experience in Real Estate and Alternative financing.

He currently manages his portfolio of over 1400 multi-family units in Southeastern Wisconsin. In addition to real estate acquisition and management, Scott runs several other businesses associated with Alternative financing for the industry. To date, Scott has financed over $50 Million in real estate transactions.

Recently he founded a small to medium market Private Equity Fund focused on health care, manufacturing and other market sectors for companies near or at revenue. To learn more about Scott, visit www.scottjlurie.com.

Scott holds a B.A. in Finance from The George Washington University.

Roland Wikstrom

Board of Directors

Roland has over 25 years of experience in global banking and financial services and has held a number of senior leadership positions at Citigroup, The Central Bank of Norway, ABN AMRO and The Bank of Montreal.

Most recently, Roland was the head of North American Rates Trading at Citigroup. As the former Managing Director, he was directly responsible for overseeing fixed income trading and management for U.S. Government debt, U.S. Agency Mortgage debt and all interest rate derivatives. Prior to leading Citi’s rates trading group, Roland was a Managing Director serving as Citibank’s Risk Treasurer. He was responsible for USD liquidity management, funding and fixed income portfolio management. Before Citigroup, he was a senior portfolio manager and Head of Fixed Income Trading at the Investment Management unit of The Central Bank of Norway.

Roland holds a B.A. in Political Science from DePauw University, a M.B.A. from Northwestern University’s Kellogg School of Management and is a Chartered Financial Analyst (CFA).

Rick Anderson

Chairman, Board of Directors

John Cannon

Board of Directors

Jeff Allred

Board of Directors

Jeff Chester

Board of Directors

Steven J. Hess

Board of Directors

Thomas Arquilla

Board of Directors

Annette Kenney

Board of Directors

Scott Lurie

Board of Directors

Roland Wikstrom

Board of Directors