Modern healthcare is a pain.
We’re here to treat it.

Healthcare is expensive, confusing and incredibly inconvenient. And we’re going to change that. We’re a group of industry veterans that want to put the “care” back in “healthcare.” That means we’re putting the patient first—offering high quality MRI scans and expert results at an accessible price, all while keeping our patients comfortable. With Smart Choice MRI, we’re not just reinventing healthcare, we’re redefining it.

See how we are changing the way healthcare is experienced

Our Partners

Providing quality care at an accessible cost wouldn’t be possible without our partners, GE and the Cleveland Clinic. GE provides transformational medical technologies and services that are shaping a new age of patient care. We proudly use advanced GE Magnetic Resonance Imaging technology to generate the highest quality scans possible. Those scans are then interpreted by radiologists from the Cleveland Clinic, a nonprofit, multispecialty academic medical center and one of the most respected hospitals in the country.

GE & Cleveland Clinic Logos

We’re making a difference. And making headlines.

Smart Choice MRI is driven by a team of medical technology entrepreneurs and business leaders with decades of experience in their fields.

Rick Anderson

Chairman and Chief Executive Officer

For more than 20 years, Rick Anderson has been at the forefront of healthcare innovation. A visionary leader who is passionate about improving healthcare delivery, Rick has been part of several of the best-known and highly successful online health-related services.

Rick currently serves as chairman and chief executive officer for Smart Choice MRI. He took on this role in 2014, identifying an opportunity to take a segment of the healthcare industry and turn it into what healthcare should be: affordable, accessible and accommodating. At the time Rick took the helm, Smart Choice MRI offered affordable MRIs at a single clinic in Milwaukee. Today, after just a few years of Rick’s stewardship, Smart Choice MRI is a growing multi-million dollar company with 16 locations across 4 markets, slated to grow into 70+ locations over the upcoming years. In just three years, the company raised 28 million in capital from large academic healthcare systems and other investors who believe in Smart Choice MRI’s progressive model. The company is driven to change the way healthcare is experienced, and ensure patients are treated as people rather than just numbers.

Before joining Smart Choice MRI, Rick was one of the original team members and served as senior vice president of the pioneering health and wellness platform Sharecare. Rick spearheaded expansion and integration efforts, forging partnerships with key health networks. He was also one of the first five employees at WebMD and led business development efforts in the Western and Midwestern markets. Additionally, he served as an executive team member for a number of other healthcare businesses including QDS and Endeavor Technologies. Rick is committed to helping other businesses develop and is an active member of several Boards including Ovation Hand Institute and Alithias.

Rick earned his B.A. in history from Bethel University.

Dana Anderson

Senior Vice President, Patient Experience & Talent

Dana brings over 18 years of experience in the commercial, residential and environmental design industry to Smart Choice MRI. Her creative, patient focused approach to clinic design goes beyond traditional space planning processes by putting the needs and desires of the patient first. Dana’s role transcends the design arena to encompass every patient touch point. What the patient sees, hears and feels relative to our brand promise is at the forefront of Dana’s focus.

Prior to joining Smart Choice MRI, Dana was founder and President of Blackberry Road Design Group, Inc., which included space planning and design services for mid to large sized commercial clientele, including healthcare organizations. Her experience providing services to residential clientele gives Dana a highly personalized understanding of how people live, interact and move in their environment.

Dana holds a B.A. in History from Bethel University.

Sarah Bild

Senior Vice President, Marketing & Brand Strategy

Sarah is an experienced marketer and brand strategist, bringing over 15 years of consumer marketing experience to the Smart Choice MRI team. She has a proven track record of building and leading large consumer brands.

Prior to joining Smart Choice MRI, she was at PepsiCo and worked across a number of categories and brands including Gatorade, Quaker Oatmeal, Propel, and Quaker Lite Snacks. Most recently she led the launch of the Gatorade Endurance brand with accountability across strategy, marketing, sales and innovation. Throughout her career, Sarah has gained expertise in driving brand vision and strategy, leading integrated cross-platform marketing communications, and innovation. Sarah also brings deep consumer empathy and a digital mind-set after spending a number of years in consumer insights as well as leading the digital practice for the Gatorade brand.

She has an M.B.A from the Kellogg School of Management and a B.S. in Business Administration from the University of Illinois.

David Lade

Controller

David brings over 30 years of experience as a financial executive, with leadership positions in a variety of industries, as well as public accounting. In addition to accounting, cash flow and compliance matters, the focus of his leadership is to use financial analysis to provide strategic insights to the management of the company and to external interested parties.

David began his career in the commercial audit division of Arthur Andersen & Co., in their Cleveland office. He worked with a diversified client base of both private and public companies, and specialized in information system reviews. He then joined one of his clients, a world leader in the distribution of industrial gases. As controller, he created the accounting department for a new wholly owned subsidiary, formed by the merger of three acquired distributors. The subsidiary grew to 17 branches in three states, with annual revenues of $60 million. David then served as Chief Financial Officer for a software company, from start-up stage to over $10 million in annual revenue. He has also consulted with other growing businesses, as well as those with financial difficulties, in turnaround situations, and has participated in the sale of businesses, providing an exit strategy for business owners and investors.

David received the Outstanding MBA Award from Wright State University, where he also received his bachelor’s degree. He has also practiced as a licensed Certified Public Accountant, and a Registered Securities Representative.

When not engaged in left-brain activities, David enjoys photography, art collecting, Lyric Opera of Chicago, and swing dancing. He is proud to have run the Boston Marathon, and bicycled 500 miles across Iowa.

Dave Rusch

Vice President, Business Development

Dave brings a diverse array of skills in business development, sales, and sales management with Fortune 100 Companies and entrepreneurial projects.

Dave’s health care experience spans over 20 years, a majority of that time dedicated to the advancement of minimally-invasive surgical and diagnostic procedures with Ethicon Endo-Surgery, a division of Johnson & Johnson.  His expertise span from clinical to health care economics. He also founded Cardio-Start, an emergency response company designed to train non-professional first responders in CPR, as well as increase the availability of public access defibrillators.

Dave’s role as Vice President of Business Development includes responsibility for working with corporations and organizations, helping to communicate the value proposition of Smart Choice MRI to health plan members with the goal of cost containment in MRI spending.  He also supports the referring clinician base, maintaining the utmost highest quality standards in images and interpretations.

He holds a BBA Degree in Marketing from the University of Wisconsin at Whitewater.

Kate Minnema

Director of People & Organizational Development

Kate is a seasoned retail professional with over a decade of experience in various operational roles. She brings her people forward approach to Smart Choice MRI, devoted to putting the training, engagement, and development of our team at the center of her work.

Kate has created a scalable talent acquisition pipeline, recruiting top talent that upholds our culture and mission to change healthcare. She also has established robust new hire, compliance, and ongoing training programs to ensure employees are set for success at Smart Choice MRI.

Prior to Smart Choice MRI, Kate held many retail operation roles at Walmart eCommerce and Zappos.com. Kate holds a B.S. in Advertising and a minor in Psychology from Michigan State University.

Chip Locke

Director of Analytics & Technology

Chip focused his professional career on the intersection of technology and healthcare. Prior to joining Smart Choice MRI, Chip was a team leader at Epic Systems, the market leading Electronic Medical Record system. He specialized in integrating Epic’s Radiology and Cardiology modules with other software and equipment.

At Smart Choice MRI Chip manages software development, data warehouse projects, and business analytics. He designed and built Smart Choice MRI’s proprietary patient scheduling and radiology information system, which offers a tailored solution to medical imaging workflows. The efficiencies driven by this system drove over 33% in cost savings.

Chip holds a B.A. in Computer Science from DePauw University, and is pursuing a M.S. in Computer Science at the University of Chicago

Rick Anderson

Chairman and Chief Executive Officer

Dana Anderson

Senior Vice President, Patient Experience & Talent

Sarah Bild

Senior Vice President, Marketing & Brand Strategy

David Lade

Controller

Dave Rusch

Vice President, Business Development

Kate Minnema

Director of People & Organizational Development

Chip Locke

Director of Analytics & Technology

Rick Anderson

Chairman, Board of Directors

For more than 20 years, Rick Anderson has been at the forefront of healthcare innovation. A visionary leader who is passionate about improving healthcare delivery, Rick has been part of several of the best-known and highly successful online health-related services.

Rick currently serves as chairman and chief executive officer for Smart Choice MRI. He took on this role in 2014, identifying an opportunity to take a segment of the healthcare industry and turn it into what healthcare should be: affordable, accessible and accommodating. At the time Rick took the helm, Smart Choice MRI offered affordable MRIs at a single clinic in Milwaukee. Today, after just a few years of Rick’s stewardship, Smart Choice MRI is a growing multi-million dollar company with 16 locations across 4 markets, slated to grow into 70+ locations over the upcoming years. In just three years, the company raised 28 million in capital from large academic healthcare systems and other investors who believe in Smart Choice MRI’s progressive model. The company is driven to change the way healthcare is experienced, and ensure patients are treated as people rather than just numbers.

Before joining Smart Choice MRI, Rick was one of the original team members and served as senior vice president of the pioneering health and wellness platform Sharecare. Rick spearheaded expansion and integration efforts, forging partnerships with key health networks. He was also one of the first five employees at WebMD and led business development efforts in the Western and Midwestern markets. Additionally, he served as an executive team member for a number of other healthcare businesses including QDS and Endeavor Technologies. Rick is committed to helping other businesses develop and is an active member of several Boards including Ovation Hand Institute and Alithias.

Rick earned his B.A. in history from Bethel University.

John Cannon

Board of Directors

John Cannon is an attorney with over forty years of experience in the health insurance and related sectors. Most recently, he was Executive Vice President and Chief Administrative Officer of Health Care Service Corporation.

From 2007 until 2014, Mr. Cannon was Executive Vice President, General Counsel, Chief Public Affairs Officer and Corporate Secretary of Anthem, Inc. (formerly WellPoint, Inc.) overseeing legal strategy, compliance, communications, corporate governance, litigation, public policy, government affairs and the company’s charitable foundation. In August 2012, Mr. Cannon was appointed Interim President and Chief Executive Officer of Anthem, Inc., following the departure of the company’s CEO. Mr. Cannon served in that capacity for seven months until March 2013, and is widely credited with the company’s turnaround.

He earned his J.D. degree from The Pennsylvania State University Dickinson School of Law.

Jeff Allred

Board of Directors

Jeff Allred is a partner in the Atlanta office of Nelson Mullins Riley & Scarborough LLP, concentrating in corporate strategy, governance, acquisitions, and finance.

Jeff has experience in strategic corporate development, including the interrelationship among strategic planning, corporate finance, mergers and acquisitions, and corporate organization and governance. He has led or advised businesses in a variety of industries on various matters, including public and private debt and equity financings, acquisitions, dispositions, venture investments, control contests, regulatory compliance, and corporate governance. Jeff is also an active speaker in legal, business, and educational symposiums.

Jeff Chester

Board of Directors

Jeff has over 20 years of Health IT experience and has leadership roles with Availity LLC, General Electric, IDX Systems Corporation and WebMD.

Currently, Jeff is the Chief Revenue Officer at Availity LLC., who is a leading Health Information Exchange provider in the US with $180M in annual revenue. In this role he is responsible for aspects Availity’s Sales, Customer Support, Marketing and Product Development. Prior to joining Availity, Jeff was a Commercial VP and General Manager for GE HCIT/IDX. Among core commercial leadership responsibilities for a $500M portfolio, Mr. Chester led the integration of GE HCIT and IDX Systems Corporation. Jeff started his healthcare career in 1993 with WebMD, where he was part of the original management team that merged WebMD with Healtheon, Envoy, and Medical Manager.

Jeff graduated from Florida State University with a Bachelor of Science in Economics.

Steven J. Hess

Board of Directors

Steve has been working in the Healthcare IT field for over 25 years. Steve was named the Chief Information Officer of University of Colorado Health (UCHealth) in 2012. UCHealth is a Colorado-based healthcare system that includes seven hospitals and hundreds of clinics throughout Colorado, Wyoming and Western Nebraska. Steve and his team have been focused on implementing consolidated and standardized IT systems across all of the UCHealth hospitals and clinics, including an Epic EHR and Lawson ERP solution. Steve was previously the CIO of University of Colorado Hospital from 2009 to 2012 where he oversaw the implementation of the Epic EMR and Lawson ERP solutions there. Prior to that, Steve was the CIO at Christiana Care Health System in Delaware for 5 years. In addition to the EMR and ERP background, Steve has extensive experience with Health Information Exchange, Interactive Patient Care Systems, Patient Portals, Analytics, Data Science, and Virtual Health.

Thomas Arquilla

Board of Directors

Thomas has more than 30 years of healthcare experience. Currently, he serves as the chief strategy and business development officer for ThedaCare, providing oversight and leadership related to strategy, business development, and provider partnerships.

Prior to ThedaCare, Thomas worked for Mercy Health, a non-profit Catholic healthcare ministry serving Ohio and Kentucky. Most recently he served as chief strategy officer in Toledo and led the development of several key growth initiatives including the opening of the region’s first freestanding emergency room in Perrysburg. Additionally, under Arquilla’s leadership, Mercy Health and the Toledo Clinic formed a partnership for oncology services, leading to the opening of the Mercy Health – Perrysburg Cancer Center in fall 2016.

Before joining Mercy Health, Arquilla worked at Premier Health Partners in Dayton, Ohio, a four-hospital system with an 800-bed teaching hospital and 14,000 employees where he served as Vice President of Physician Support Services.

Arquilla is a University of Dayton alumnus, having received his Bachelor of Science in criminal justice along with both an MBA and juris doctorate from the university.

Scott Lurie

Board of Directors

Scott has over 12 years of experience in Real Estate and Alternative financing.

He currently manages his portfolio of over 1400 multi-family units in Southeastern Wisconsin. In addition to real estate acquisition and management, Scott runs several other businesses associated with Alternative financing for the industry. To date, Scott has financed over $50 Million in real estate transactions.

Recently he founded a small to medium market Private Equity Fund focused on health care, manufacturing and other market sectors for companies near or at revenue. To learn more about Scott, visit www.scottjlurie.com.

Scott holds a B.A. in Finance from The George Washington University.

James Stoll, MD

Board of Directors

Dr. James Stoll is a board-certified orthopedic surgeon, and most recently practiced in Milwaukee, WI. After a long career making a difference in his patients’ lives, he is now helping companies focused on changing how healthcare is delivered.

He is a fellow or member of the American Academy of Orthopedics, the North American Spine Society, The International Society of Minimal Intervention in Spinal Surgery, the Wisconsin Medical Society, and the Wisconsin Orthopedic Association.

Dr. Stoll holds his Bachelor of Science from Northwestern University and received his medical degree from Northwestern University Feinberg School of Medicine.

Rick Anderson

Chairman, Board of Directors

John Cannon

Board of Directors

Jeff Allred

Board of Directors

Jeff Chester

Board of Directors

Steven J. Hess

Board of Directors

Thomas Arquilla

Board of Directors

Scott Lurie

Board of Directors

James Stoll, MD

Board of Directors